ROLE
• Art Direction • UX Design • Graphic Design • Campaign Development • Animation
PROJECT
foobar Agency needed a modern, but 80s inspired (an extension of their existing branding) visual campaign and assets to be used throughout their employer branding, events, office space and website.
I led creative strategy and develoment, design, and animation direction for the technology agency based in Munich.
Animations by Baptiste Souris
ROLE
• Brand Identity • Website Design • Art Direction • Social Media • Video • Photography
PROJECT
This is a passion project I began in 2023, a bilingual shop for design products for dogs under 15kg. The goal is to expand into product design, after learning about customer needs and market gaps with the Shopify-built store.
CLIENT
nimblii is a lifestyle e-commerce for small dogs in Germany. www.nimblii.dog
ROLE
• Art Direction • UX Design • Brand Identity • Website Design • Campaign Development • Photography • Graphic Design • Management
PROJECT
ZyseMe needed a live demo for its B2B leads to engage with, showing the AI tool’s functionality. We created a Demo Shop, that included standard ecommerce elements and integrated the tool through an overlayed iframe. The demoshop was integral in showing B2B reps how the tool could seamlessly combine with any pre-existing ecommerce structure and system. We also shot a promotional campaign to promote the tool, and it’s mission, to ‘fit every body’.
I led creative development, visual communications strategy, design, website development, video, UX, and photography for a fashion-technology brand based in Berlin.
CLIENT
ZyseMe is a fit-to-finish mass customization solution for fashion brands, retailers and producers.
ROLE
• Brand Identity • Art Direction • Website Design • Presentation Design • Illustration
PROJECT
Orora Technologies needed a new brand identity, website and presentation tools. It was important for the company to represent its groundbreaking technology: the cube satellite and the infrared camera. We merged the two into the logo. It was also imperative that we visually differentiate ourselves from other space companies. We did this with a blend of landscape photographs, HUD elements and bespoke illustrations.
CLIENT
Orora Technologies is a Munich-based Space company that is building a constellation of nanosatellites which has multiple use cases, including a global automated wildfires detection system.
ROLE
• Art Direction • Photography • Design
PROJECT
H&M Lab x ZyseMe needed a microsite that would feature their products and campaign for H&M Yours. The site needed to be cohesive with the existing H&M website and branding, so we created a responsive structure that mirrored hm.com. We created two series’ of photographs: studio shots of the garments on the models and lifestyle images of the models interacting together.
CLIENT
H&M’s Innovation Lab partnered with ZyseMe in Fall 2019 to offer custom-fitted shirts in a Menswear Collection. Each individual’s unique measurements are calculated through AI, after the user inputs a few pieces of information.
ROLE
• Creative Direction • Art Direction • Post-production
PROJECT
Bugatti required a seasonal campaign that would be used in their multibrand and monobrand stores. The challenge was how to capture a wide range of garments that included everything from streetwear to cocktail dresses. We decided to use color as a unifying element, creating a series of scenes where the garments were flying out of the purses that held them.
CLIENT
Bugatti Fashion Retail Group is a luxury multibrand with seven retail locations in Dubai.
ROLE
• Art Direction • Website Design • Photograpy • Branding • Email Marketing
PROJECT
Childish was a passion project that I developed in 2017. My goal was to create an online marketplace that would feature young artists and act as a portal to raising money for community projects in areas that needed it. The website published profiles or the artists and there was a functioning online shop where users could choose from a selection of curated limited edition silkscreened prints. Social media activity was an integral part of the project for both promotion and sourcing of artwork.
CLIENT
Childish is a social business that showcases young artists through a curated print collection that supports local creative micro-projects within the community the art came from.
ROLE
• Art Direction • Website Design • Interactive Tools • Protoyping
PROJECT
Stealth Power needed a website revamp and bespoke imagery to capture their dynamic remote power system. We created renderings to simulate the power sources. We highlighted the various components within the system in interactive diagrams. We also created an interactive variable pricing calculator.
CLIENT
Stealth Power is a global leader in mobile power and idle-reduction technology, using smart mobile power systems including wireless, remote and hybrid generator power for automotive fleets.
ROLE
• Art Direction • Website Design • Campaign Development • Wordpress Customisation • Photography • Social Media
PROJECT
Edgard Saliba needed branding, a website and a promotional campaign to announce his launch throughout Dubai. Establishing the very first ‘mobile salon’ in Dubai, we created a campaign that highlighted the idea that he could serve his clients anywhere, on demand, including in the middle of the desert. We created a series of photographs, and developed a social media plan that would continuously document Edgard’s world, behind-the-scenes.
CLIENT
Edgard Saliba is an independent hair stylist and founder of Dubai’s first ‘on-demand’ salon.
ROLE
• Brand Identity • Art Direction • Website Design
PROJECT
BLVD Luxe wanted a modern brand identity that would translate well to different markets throughout the EU and UAE. We used a simple line structure that could be dissected and reformed into different figures and we used the brand letters, BL, as an ongoing heading tool.
CLIENT
BLVD Luxe is a luxury ecommerce boutique for women, based in Paris.
ROLE
• Art Direction • Website Design • Photography • Interactive Presentations • Graphic Design
PROJECT
Silverfox needed a new website and professional imagery to capture their finished projects. It was important that we show the properties at their best, with strong lighting composition. Instead of a conventional thumbnail gallery, we showed high-quality full screen images on the website to showcase what the company could do.
CLIENT
Silverfox Pools & Landscaping is a family-owned swimming pool contracting and landscaping company based in Dubai.
ROLE
• Website Design • Art Direction • Email Campaigns • Annual Report Design
PROJECT
Kanaan & Associates required a website update that was modern and clean. The aim of the redesign was to not only provide a profile for the company, but to become an information portal for clients. Through a news blog, downloadable PDFs and email campaigns, we provided users with relevant thought leadership and industry updates. We highlighted the recent growth in the United Arab Emirates with abstracted imagery of architecture.
CLIENT
Kanaan & Associates is a leading accounting and advisory firm based in the UAE and a BKR International partner.
ROLE
• Campaign Development • Art Direction • Post-production
PROJECT
In an increasingly competitive local market, the Centre needed promotional imagery that would speak to different audiences within the market, ranging from families who have come for the modern architecture and activity in the ‘new town’ of Dubai to the nomadic adventurer who would prefer to wander through Dubai’s ‘old town’ photographing the color and action of the Souq. It was important to show the contrast of the two personalities of the city, while capturing the liveliness and motion of both.
CLIENT
Gulf Photo Plus is a thriving photography centre based in Dubai, the top year-round event base and community of its kind in the Middle East.
ROLE
• Art Direction • Website Design • Wordpress Customisation • Post-production
PROJECT
FRHY needed an interesting way to present its core values and offerings in a simple one-page website layout. We used anchored links to jumped between 4 sections, smoothly scrolling over the length of one long image, from sky to the ocean floor.
CLIENT
FRHY is a design management company based in Berlin.
ROLE
• Art Direction • Photography • Website Design • Social Media • Graphic Design
PROJECT
Polkra launched a retail space and online store in 2018. We photographed a mix of their sourced and hand-made pieces in a studio as well as on-location for lifestyle shots of the products being used. We also designed the online boutique and a campaign for social media and lookbooks.
CLIENT
Polkra is a home accessories and lifestyle ecommerce boutique, currently based in London.
ROLE
• Art Direction • Website Design • Photography • Wordpress Customisation • Graphic Design
PROJECT
Bugatti needed a website revamp to show its range of brands and seasonal lookbooks. I lead the creative development and production for the website, email campaigns, and lookbooks.
CLIENT
Bugatti Fashion Retail Group is a luxury multibrand with seven retail locations in Dubai.
ROLE
• Campaign Development • Art Direction • Website Design • Graphic Design • Email Campaigns • Social Media • Post-production
PROJECT
The 2014 campaign promotion for GPP’s annual photo week was a tribute to the lengths that photographers will go for a great shot. One subject precariously leas over the edge of a Dubai highrise. Another dangles his legs over the edge of an abra, in the old town harbour. This campaign became the basis for the event’s microsite, flyers, billboards and social media elements.
CLIENT
Gulf Photo Plus is a thriving photography centre based in Dubai, the top year-round event base and community of its kind in the Middle East.
ROLE
Campaign Development • Art Direction • Website Design • Graphic Design • Post-production
PROJECT
Gulf Photo Plus hosts an immersive annual photography event in Dubai, featuring celebrated photographers from around the world. The event is attended by residents of UAE as well as visitors from abroad. We created the annual promotional websites for the event. Also, campaigns were needed that would speak to all. In separate years we featured two of the most iconic Dubai inhabitants, a camel and a falcon. Campaigns were featured in print ads, digital ads, and on-site promotional materials.
CLIENT
Gulf Photo Plus is a thriving photography centre based in Dubai, the top year-round event base and community of its kind in the Middle East.
ROLE
• Photography • Video • Post-production
CLIENT
The Museum für Naturkunde, one of the oldest museums in Berlin, offers a vibrant permanent natural history collection as well as exciting periodic shows throughout the year.
ROLE
• Campaign Development • Art Direction • Website Design • Post-production
PROJECT
Anderson DDB needed a website redesign and promotional campaign that spoke to it’s core market, health and lifestyle brands, but stayed true to it’s mother brand DDB. The solution was to infused lifestyle landscape scenes with the golden light that radiates from the DDB logo. These elements were translated into photographs, website, lightboxes, and office decorations.
CLIENT
DDB is one of the largest and oldest advertising agencies in the world. Anderson DDB, based in Toronto, covers international clients with a focus on health, lifestyle and medical products.
ROLE
• Art Direction • Photography • Post-production
PROJECT
Chill Lounge needed photography that capture the energy and color of their new venue.
CLIENT
Chill Lounge is a Bur Dubai hot spot, covering the rooftop of the Royal Ascot Hotel.
ROLE
• Art Direction • Photography
CLIENT
Various
Full Hospitality Portfolio: www.eatplaystay.ca
ROLE
• Art Direction • Design
PROJECT
Love for Life had a brand starting point - the logo. The goal of this project was to use the logo as a base to further develop the brand look for various promotional publications including brochure, social media and presentation.
CLIENT
Love for Life is a non-profit, based in Berlin, that implements social development projects in conflict and crisis areas around the world that empower the communities they work with.
ROLE
• Art Direction • Photography • Design
PROJECT
Development and production for the Bugatti F/W Collection Lookbook
CLIENT
Bugatti Fashion Retail Group is a luxury multibrand with seven retail locations in Dubai.
ROLE
• Art Direction • Website Design • Graphic Design • Motion Banners
PROJECT
Suite.030 needed a standalone microsite to showcase one of their properties and the 4 unique spaces within it. Each of the apartments had a strong, distinct energy and we wanted to give each of the spaces a written persona that conveyed its style and characteristics. We created a microsite that conveyed the energy of the properties, and designed promotional banners and printed materials for the launch.
CLIENT
NOMADS is a group of exclusive luxury apartments, managed by Suite.030.
ROLE
• Art Direction • Photography • Post-production
PROJECT
Promotional photography for various retail spaces.
CLIENT
Pretty Ballerinas, Montreal
Polkra, Berlin
Yumiko, Berlin
Philipp Plein, Dubai
Roberto Cavalli, Dubai
ROLE
• Art Direction • Photography • Post-production
PROJECT
Commercial lifestyle photography production.
CLIENT
Various