ROLE
• Art Direction • Photography • Design
PROJECT
H&M Lab x ZyseMe needed a microsite that would feature their products and campaign for H&M Yours. The site needed to be cohesive with the existing H&M website and branding, so we created a responsive structure that mirrored hm.com. We created two series’ of photographs: studio shots of the garments on the models and lifestyle images of the models interacting together.
CLIENT
H&M’s Innovation Lab partnered with ZyseMe in Fall 2019 to offer custom-fitted shirts in a Menswear Collection. Each individual’s unique measurements are calculated through AI, after the user inputs a few pieces of information.