I see potential everywhere. I experience the world as both user and creator and am in a constant dance between identifying problem areas and ideating creative solutions. Whether I interact with a website, enter a commercial space, watch a video campaign — I see both weakness and possibility.
I am a multi-disciplinary Creative Director with skills in crafting visual identity, branding, web design, as well as photography, presentation and video. I believe there should be a strong cohesion between every facet of a brand’s communications, and my experience with a range of tools allows me to see the big picture and to implement it.
For over 14 years I have created, evolved and grown brands for a wide range of business sectors at varying stages of development, from startup to large corporates. I have worked on over 80 brands alongside founders, marketing teams, developers, doctors, engineers, financial advisers, event managers, and beyond. I believe creative solutions can benefit every company.
My approach is both strategic and intuitive, drawing from research and experience. I believe strong design happens when form meets function. I am agile and able to direct and also produce work hands-on. I am based in Berlin and available internationally.