Revitalizing foobar Agency’s Employer Branding

Challenge

foobar Agency aimed to elevate its employer branding and visual identity with a fresh campaign inspired by the nostalgic aesthetics of the 1980s. The goal was to create a series that would resonate with both current and prospective employees while maintaining alignment with the agency’s existing brand. The challenge was to seamlessly integrate this retro-inspired theme across multiple touchpoints, ensuring a cohesive and impactful experience.

Solution

As the creative lead, I developed a comprehensive visual strategy that captured the essence of 1980s nostalgia while reinforcing the agency's modern ethos. The campaign encompassed a wide range of assets, including:

• Employer Branding Materials: Designed to appeal to potential hires and strengthen the agency’s cultural identity.

• Presentations and Event Collateral: Incorporating dynamic visuals to engage internal and external audiences.

• Office Space Elements: Infusing the physical environment with branded elements to energize and inspire employees.

• Website Evolution: Extending the campaign's visual language to the agency’s digital presence.

ROLES

• Experience Design
• UX/UI Design
• Creative Direction
• Art Direction

CLIENT
foobar Agency is a technology-focused development agency based in Munich.

Animation by Baptiste Sourris

Outcome

The resulting campaign was a vibrant, cohesive experience that ran through every aspect of the employee journey—from hiring and onboarding to internal events and daily office life. The nostalgic yet modern aesthetic created a strong emotional connection, fostering a sense of belonging and pride among employees.