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Loe Russell · Creative Direction & Experience Design
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Desert Animals Campaign

Gulf Photo Plus hosts an immersive annual photography event in Dubai, featuring celebrated photographers from around the world. The event is attended by residents of UAE as well as visitors from abroad. A campaign was needed that would speak to all. In separate years we featured two of the most iconic Dubai inhabitants, a camel and a falcon. The photographer character was shown getting up-close and personal as she created portraits of the animal. 

ROLES

• Experience Design
• UX/UI Design
• Creative Direction
• Art Direction

CLIENT
Gulf Photo Plus is a thriving photography centre based in Dubai, the top year-round event base and community of its kind in the Middle East. 

 
 
 
 
 
 

© Loe Russell 2025 Imprint loe@loerussell.com Linkedin Based in Berlin, available internationally.