Establishing a Real Estate Experience for Modern Families

Challenge

MorgenStreet set out to establish itself as a new real estate brokerage focused on the mid-level residential market for family homes, catering to both buyers and sellers. The goal was to create a relatable, approachable brand that wasn’t intimidating, particularly for first-time buyers and sellers. Recognizing the highly emotional and often overwhelming nature of buying or selling a property, MorgenStreet sought to create an experience that fostered trust, clarity, and accessibility throughout the customer journey.

Solution

To provide clarity and ease for sellers, we developed a user-friendly application featuring a clear and intuitive dashboard. This portal centralized all aspects of the selling process, including technical documents, legal contracts, viewing calendar, and ongoing updates—ensuring everything was easily accessible in one place. A personalized notification center and project timeline kept sellers informed with consistent updates, providing a sense of control and orientation throughout the journey.

To further emphasize personal service, we featured easy, multi-channel communication with agents, ensuring they were accessible.

For the brand campaign, we moved away from traditional, often cliché representations of homebuyers. Instead, we showcased scenarios that featured a diverse range of family structures, including ethnically diverse, same-sex, single-parent and child-free families. This modern approach reflected the reality of today’s market, making the brand relatable to a broader audience.

ROLES

• Brand Identity
• Experience Design
• UX/UI
• Art Direction

CLIENT
MorgenStreet is a real estate brokerage based in Frankfurt.