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Loe Russell · Creative Direction & Experience Design
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Highlighting Stealth Power’s Innovation and Financial Impacts through Interaction Design

Challenge

Stealth Power, a leader in remote power systems, needed a website overhaul to better communicate the value of their technology. The challenge was to visually capture the complexity and efficiency of their dynamic power systems while emphasizing the long-term cost savings. The website had to not only inform but also engage, helping potential clients understand the technical components and their financial impact.

Solution

To meet these goals, we designed an immersive digital experience featuring interactive visualizations. Key elements included:

  • Dynamic System Renderings: Simulated visual representations of power sources and their integration within the system.

  • Interactive Component Diagrams: Allowing users to explore the system’s various elements in detail.

  • Variable Pricing Calculator: An intuitive tool enabling users to input their enterprise data and instantly see the cost savings of adopting Stealth Power’s solution.

These features transformed the website into a powerful educational and sales tool, demystifying complex systems and demonstrating clear value.

ROLES

• Experience Design
• UX/UI Design
• Creative Direction
• Art Direction

CLIENT
Stealth Power is a global leader in mobile power and idle-reduction technology, using smart mobile power systems including wireless, remote and hybrid generator power for automotive fleets.

 
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We created a series of Interactive Diagrams, allowing users to explore the system’s various elements in detail, in this example, by clicking on the component location.

Outcome

The revamped website delivered an engaging, visually striking experience. By simplifying technical concepts through interactive elements, users could easily grasp the system’s benefits and make informed decisions. The variable pricing calculator further personalized the experience, showing tangible cost savings based on specific user data. This innovative approach not only improved user understanding but also strengthened Stealth Power’s position as a forward-thinking leader in the remote power industry.

 

A Variable Pricing Calculator enables users to input their enterprise data, like fleet size and fuel type to clearly see the cost savings and environmental impacts of adopting Stealth Power’s solution.

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© Loe Russell 2025 Imprint loe@loerussell.com Linkedin Based in Berlin, available internationally.