Branding an Agritech Startup

Challenge

Margins, an emerging Agritech startup, required a compelling brand identity, visual direction, and logo to position itself for investment and launch. With an ambitious timeline, the project demanded a creative yet strategic approach to reflect the startup’s mission to revolutionize farming practices through innovative technology and sustainability.

Solution

Our team developed a dynamic logomark symbolizing land regeneration, using minimalistic, abstract visuals that evoke the patterns of crop rotations visible from above. This adaptive design allowed the logomark to be rearranged into multiple compositions, echoing the idea of farming cycles and the regenerative process. We extended this concept into the visual assets by incorporating imagery that highlighted the geometric patterns inherent in agricultural landscapes, from diverse crop types to their seasonal cycles. This cohesive visual language underscored the brand's innovation and sustainability-driven approach.

ROLES

• Brand Identity
• Creative Direction
• Art Direction
• Post-production

CLIENT
Margins is an Agritech platform that facilitates farm operations by connecting agricultural businesses with independent agronomists worldwide.

Outcome

The branding successfully captured Margins' core mission of creating a global connection between farms and independent agronomists, enabling the startup to stand out in the Agritech industry.