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Loe Russell · Creative Direction & Experience Design
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Project Exploration - Personal Branding

 

This worksheet is to help capture your vision for the project. Think of this document as a business plan for your personal brand. The more information you can give, the better we’ll be able to respond. Feel free to skip any questions that you don’t have answers to.

The Basics
If so, please provide the URL:
http://
Please describe the work you do and the concept, product or service your website will provide.
Please select what best describes what you are looking for:
When are you ready to begin working on this project?
Your Objectives
Business objectives for the website:
Please select all that apply.
Your Audience
e.g. industry professionals looking for thought leadership on current trends
e.g. book a training session, read articles, etc.
Design & Content
(Logo, colors, etc)
e.g. modern, professional, provocative, edgy, funny, etc.
Sites like cssdrive.com and unmatchedstyle.com can be good sources of inspiration.
e.g. showcase youtube videos I create
e.g. updatable blog posts, calendar, etc.
Which website sections/pages do you require beyond the homepage?
Please select all that apply.
Additional Comments

Thank you for sending, we’ll be in touch soon!

 

© Loe Russell 2025 Imprint loe@loerussell.com Linkedin Based in Berlin, available internationally.