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Loe Russell · Creative Direction & Experience Design
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  • ABOUT

ZyseMe Creative Direction

ROLE

• Art Direction • UX Design • Brand Identity • Website Design • Campaign Development • Photography • Graphic Design • Management

PROJECT

ZyseMe needed a live demo for its B2B leads to engage with, showing the AI tool’s functionality. We created a Demo Shop, that included standard ecommerce elements and integrated the tool through an overlayed iframe. The demoshop was integral in showing B2B reps how the tool could seamlessly combine with any pre-existing ecommerce structure and system. We also shot a promotional campaign to promote the tool, and it’s mission, to ‘fit every body’.

I led creative development, visual communications strategy, design, website development, video, UX, and photography for a fashion-technology brand based in Berlin.

CLIENT

ZyseMe is a fit-to-finish mass customization solution for fashion brands, retailers and producers.

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© Loe Russell 2025 Imprint loe@loerussell.com Linkedin Based in Berlin, available internationally.